The Sword Experience's 2023 Digital Marketing Journey

Introduction

The Sword Experience, led by Adrian Paul and renowned for blending the arts of sword choreography, film, and Mixed Martial Arts, embarked on an ambitious digital marketing campaign in 2023 with Geek Sultan. This case study outlines the strategic campaigns and milestones achieved quarterly, emphasizing their growth in social media engagement, online training, live events, and product promotions.

Quarter 1 & 2: Building Momentum and Expanding Reach

• Campaign Focus: SXP France Tour Promotion

  • Achievement: All tour packages sold out; significant boost in online engagement.

• Monthly Strategies:

  • YouTube Live: Engaging monthly live sessions with fan interactions.

  • Social Media: Consistent fan engagement through polls and interactive content.

  • Product Promotions: Regular promotion of SXP merchandise and Cameo appearances.

  • Live and Online Trainings: Push for increased participation in both formats.

Quarter 3: Diversifying Platforms and Celebrating Milestones

• TikTok Strategy: Diversification into TikTok, focusing on growing this new audience segment.

  • Achievement: Substantial growth in TikTok followers, increasing brand visibility.

• YouTube Milestone: Surpassed 10,000 subscribers.

  • Celebration: Special content and acknowledgments for reaching this milestone.

• Continued Engagement:

  • Live Events: Persistent promotion of live SXP events.

  • Online Trainings: Consistent push for online training participation.

Quarter 4: Engaging the Community with Creative Contests

• Holiday Design Contest:

  • Engagement: Over 200 participants in the contest; fan voting for favorite designs.

  • Sales Impact: Increased sales of holiday products featuring winning designs.

• Ongoing Strategies:

  • Social Media and YouTube: Continued engagement through interactive content and live sessions.

  • Product and Event Promotions: Ongoing promotion of SXP merchandise and events.

Conclusion

In 2023, The Sword Experience, under our expert digital marketing stewardship, experienced remarkable growth across multiple digital platforms. With a strategic focus on social media engagement, diverse content creation, and a successful international tour, the brand not only captivated a global audience but also fortified its community of enthusiasts. The year's highlights include a highly successful France tour, a significant increase in digital followers, and innovative fan engagement initiatives, culminating in a thriving online presence and heightened brand recognition.