M&N Aviation Website Overhaul on Wix
Project Overview
M&N Aviation, a boutique provider of private air charters and aircraft management services, approached us with the goal of revamping their website to enhance user engagement, improve navigation, and present a more modern, visually appealing digital presence. Their key objectives were to highlight their premium aviation services, showcase their fleet with detailed specifications, and integrate optimized content for SEO. The website overhaul was built on the Wix platform, balancing custom design elements and animated movements to create a user-friendly, dynamic experience.
Challenges
Outdated Design: The existing website lacked a modern, luxury-oriented design to reflect M&N’s premier aviation services.
Content Structure: The services and fleet information were disorganized, making it difficult for potential clients to access key details.
Limited Interactive Features: Competitors offered interactive elements like flight cost calculators and booking tools, which M&N did not have.
SEO Optimization: The website had minimal search engine optimization, reducing its online visibility.
Objectives
Deliver a clean, modern design with animated movements to enhance user experience.
Optimize and structure content to improve navigation and clarity.
Maintain scalability for future interactive features, such as a flight cost calculator.
Improve SEO to increase organic search visibility.
Solution Implementation
Design and Development
We began with the design and development process, focusing on a sleek and sophisticated design that aligned with M&N’s luxury branding. Key elements included:
Wireframes, sitemap and user journey
Custom landing pages for services, fleet, and destinations.
Animated movements for visual engagement, including smooth transitions between sections.
Mobile-responsive and cross-browser-compatible design.
Content Integration and Optimization
The content integration process involved formatting and optimizing provided content for SEO, ensuring that search engines could easily crawl the new website. Key activities included:
Structuring detailed service descriptions for Charter Flights, Aircraft Management, Aviation Consulting, and Personalized Flight Programs.
Embedding high-resolution images and specifications of M&N’s fleet.
Setting up an FAQ section and careers page.
Career Page Implementation
We explored integrating job postings directly from LinkedIn. Upon discovery that M&N did not have a LinkedIn Recruiter account, we proposed a simplified approach:
Directing users to M&N’s LinkedIn page for job postings.
Creating an application form on the website to streamline candidate submissions.
Challenges Addressed
Outdated Design: Implemented a modern, visually appealing design to reflect M&N’s luxury services.
Content Clarity: Organized and optimized content to improve navigation and highlight key service offerings.
Interactive Features: While a flight cost calculator and availability lookup were identified as future enhancements, we ensured the website was scalable to accommodate these features in future phases.
Outcomes
Improved User Experience: Enhanced the website’s design and interactivity, resulting in easier navigation and engagement.
Optimized Content: SEO-optimized pages boosted search engine rankings for keywords related to private air charters and aircraft management.
Scalable Framework: Built a scalable foundation to allow for future feature additions, such as a flight cost calculator or booking system.
Career Page Solution: Implemented an interim solution to direct applicants to LinkedIn and an on-site application form.
Client Testimonial
“ Working with Ayesha has been an incredible experience! The website overhaul exceeded our expectations, giving M&N Aviation the modern digital presence we needed. The design is sleek and professional, and the navigation is much more intuitive. Our website now reflects the luxury and professionalism M&N Aviation is known for, with a design that’s both beautiful and functional. The improved navigation and SEO optimization have already resulted in more inquiries from high-value clients. We’re thrilled with the results and excited to build on this foundation with future features.” — Ethan Schieck
Next Steps
Continue tracking website performance with SEO metrics and user engagement.
Evaluate the feasibility of integrating future interactive features, such as a flight cost calculator or live booking tool.
Create newsletters and other digital marketing content.
Key Learnings
This project demonstrated the importance of balancing immediate design improvements with scalability for future functionality. By focusing on core enhancements while maintaining flexibility, M&N Aviation’s website is positioned for long-term growth and continuous optimization.